Rita Mervine says a good friend’s experiences with breast cancer helped inspire her family to take action.
Rita’s Bakery & Pizza, 1300 Railroad St., Summerhill, will sell pink cookies throughout October to promote breast cancer awareness and to raise money to fight the disease.
Mervine said proceeds from the cookies, priced at $1.99 per half dozen, will be donated to the American Cancer Society.
In addition, the business will collect donations for the Joyce Murtha Breast Care Center in Windber.
The shop will sell T-shirts with a breast-cancer theme (last year’s was “Save A Rack” and featured deer antlers) and will offer fliers with tips about mammograms and other prevention and treatment options.
Customers can leave Rita’s Bakery & Pizza with a pink ribbon.
“Most people don’t think twice about it,” Mervine said.
“We want them to know the risks, what to look for.”
The business has been promoting breast cancer awareness for six years, Mervine said.
She said her father had cancer, then her friend’s experiences prompted her family to get involved in the fight.
“She’s back from that, but it inspires me even more,” Mervine said.
The bakery has tackled other community causes.
Mervine held bake sales and sold cupcakes for a local child with leukemia. Her team made and sold 100 dozen cupcakes.
And that’s the pink cookie goal: 100 dozen made and sold during October.
“We try really hard to help the community in any way we can,” she said.
Mervine said her whole family gets involved. That includes husband Dave and daughters Paige Minor and Courtney Mudery.
“You want to help people think, ‘Hey, maybe I should get a mammogram,’ ” she said.
“If one person does that, it’s all worth it to me.”
Custom Cakes, 632 Bedford St., Johnstown, has declared October to be “Think Pink” month.
The bakery will sell sugar cookies sporting the pink ribbon of breast cancer awareness, with proceeds to benefit the Joyce Murtha Breast Care Center in Windber.
Through Oct. 31, Custom Cakes will have the cookies for $6 per dozen, with $3 from every dozen sold going to the center.
Custom Cakes is easy to find – the building is painted pink.
“Let’s keep life long and sweet for everyone,” the shop said in a promotional flier.